Reebok and Adidas Come Together for the Perfect Black & White Shoes

What happens when two iconic brands collaborate?

Reebok CLASSIC offers a casual line that celebrates the classics of the past. In this line, INSTAPUMP FURY BOOST was made with the help of ADIDAS and its new color model, BLACK & WHITE is now on sale.


The new color model came out in November (¥26,400)


INSTAPUMP FURY BOOST is a new generation of the collaboration by Reebok. With INSTAPUMP FURY and ADIDAS, its BOOST model is made with revolutionary midsole technology. This is the last one in the series after the PROTOTYPE and OG MEETS OG came out in October.


Black/ White/ Reebok Rubber Gum


White/ Black/ Reebok Rubber Gum


Each pair in this series in INSTAPUMP FURY BOOST has an upper part made with different materials. For this BLACK&WHITE version, a monotone color was chosen to express the key concept of this project, which is technology. It’s said that this coloring embodies the vision of Steven Smith, the designer of INSTAPUMP, which is not to exceed necessity.


The carbon used in the midsole, the metallic and future-like image of the graph light, and the warmth of the raw rubber used in the outer sole harmonize perfectly. It came out as a model with many carefully thought details and will enhance your chic winter outfit.


What’s INSTAPUMP FURY?


INSTAPUMP FURY was first released as running shoes in 1994 that adopted Reebok’s representative fitting technology, The Pump Technology. You can take in air from the air hole to make your shoes fit the way you like. It’s been 25 years since the first release, so many anniversary projects are being made like the revival of citron and sax color models which are the popular original colors.


What’s BOOST?


BOOST is the midsole technology that ADIDAS adopted in 2014 for running shoes. It’s a revolutionary material with great cushion and resilience that changes the power when you land to energy, so that you can run without using much power. The hardness of this material also doesn’t change much due to the temperature, so it keeps its function. Besides being able to function the same in both cold and hot weather, it also has great resilience.


Provided by Japan Walker™, Walkerplus™, and Tokyo Walker™ (26 November 2019)


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