These Are the Makeup Products You Need to Hoard in Japan

Here's your Japanese makeup shopping list!

Shopping for makeup in Japan can get a bit overwhelming, especially if you step into one of the branches of the famous Matsumoto Kiyoshi or Don Quijote, where products are stacked like they’re preparing for the apocalypse. Then there's the fact that the country has a lot to offer in the beauty department to begin with, making it hard to decide which one to take home!

To make the task less daunting, we’ve compiled a checklist of Japanese cosmetics to make a beeline for. These are makeup products that are either hard to find in Manila or more affordable in Japan. Feel free to browse other goodies that are not on this list, of course, and make your own J-Beauty discoveries! Meanwhile, here are some of our picks:

Isehan Kiss Me Heroine Make Long and Curl Mascara

It makes sense that this mascara is called heroine—it’s the Wonder Woman of mascara! It gives you longer, curlier, and thicker lashes minus the clumping (even when you layer it on) But its real superpower? It stays put even in the PH’s sauna-like climate!

D-UP Eyelashes Fixer 552

This heavy-duty water-, tear-, and sweat-proof falsies glue is made for warfare. Top MUAs swear by it! And when the professionals are the ones hoarding it, you know it’s legit.

Available in Don Quijote 

Kate Tokyo Rouge HG

Meet Kanebo's younger sister, Kate. The Rouge HG lippies are moisturizing without being thick and heavy. And with 15 pretty colors to choose from, there’s bound to be a hue that’s perfect for you.

Available in Matsumoto Kiyoshi

Opera Sheer Lip Color Gloss

We discovered this tinted lip gloss while checking out different drugstore makeup in Japan and it was love at first swatch. It’s a light, non-greasy, and non-gloopy gloss that’s perfect for everyday use. It gives your lips a subtle hue and an irresistible sheen.

Available in Ainz and Tulpe

Three Angelic Symbiosis Foundation

This Japanese luxury cosmetic brand uses natural and organic ingredients in its products. Their Angelic Symbiosis Foundation delivers medium to heavy coverage. It glides on like powder once applied to your skin, giving it a flawless and velvety matte finish—just like an angel’s!

Available in NEWoMan Shinjuku

Shops directory:

Ainz and Tulpe
1F B1F, Harajuku Quest Bldg.
1-13-14, Jingumae, Shibuya-ku, Tokyo

Don Quijote
3-6-3 Sanno Ota-Ku Tokyo, 143-0023
28-6 Udagawa-cho Shibuya-ku Tokyo, 150-0042

Matsumoto Kiyoshi
1-26 Roppongi 6 Chome, Minato-ku

NEWoMan Shinjuku
4 Chome-1-6 Shinjuku, Tokyo 160-0022,

This article originally appeared on

Minor edits have been made to this article. 


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