This Bookstore Has a Garden and Over 200,000 Books Inside It
Looking for rare books? You might just find them here.
Umeda TSUTAYA BOOKS
LUCUA 1100 9F, 3-1-3, Umeda, Kita-ward, Osaka city, Osaka
Open from 7 a.m. - 11 p.m. daily.
On the 9th floor of the LUCUA building in Osaka, a 4000-meter-square bookstore is crowded with customers. With an average of 10,000 people visiting on weekdays (and entire families flocking over during the weekend), it’s safe to say that Umeda TSUTAYA BOOKS is quite a success.
But what exactly is Umeda TSUTAYA BOOKS’ secret? Director Kamei, who has been working for the store since its opening, tries to figure out the root of its appeal.
Umeda TSUTAYA BOOKS by the numbers
Over 20,000 people came to the store at its grand opening, and they needed an entrance regulation due to overcapacity.
Umeda TSUTAYA BOOKS is stocked with over 200,000 books. The concierges carefully select the books so that not only famous books are available, but also unique and technical books grace the shelves.
At the 4th Lounge where there is Internet connection, 400 seminars are conducted yearly. Many businessmen participate in these seminars after work.
A garden-like relaxation space
“People can visit at any time and make new discoveries through books. In addition, a calm space such as this should be valuable for busy business people at Umeda,” said Director Kamei.
The Garden Lounge features a café inside a garden. It was built after customers voiced their request to have a garden-like environment in the store.
Finding new worlds through books
The books are selected to provide customers a "new lifestyle." The idea is to help them find a unique perspective from genres they have never read before.
Moreover, the concierges who are located in 11 areas in the shop play a huge role in promoting the shop’s concept. The concierges recommend books, plan events, and buy goods that are related to the books and create displays to sell them in. With assistance from the concierges, customers are encouraged to take the opportunity to find themselves a new lifestyle.
Promoting new work styles for business people
One concern that Director Kamei had with the operation of the bookstore was whether or not they could give customers enough reason to come all the way up to the 9th floor.
In a survey they conducted prior to the grand opening, they asked respondents about what facilities were needed in the building. “Relaxing café” was the top answer.
“Whenever you buy a product, you decide where to go beforehand. We wanted TSUTAYA to be a place where people can stop by without any reason and relax as if they are at home,” said Director Kamei.
The bookshop opened with the theme of “All should value health and beauty while working,” as most genres focused on career, as well as health and beauty. In order to encourage businessmen to visit, a shoe polishing shop and a made-to-order shirt shop were opened on the same floor.
“I would like to plan an event that focuses on ‘experience’ and ‘new discoveries’ in the future,” said Director Kamei. “We have 400 seats in the café, so it is easy for people to do their work. Many visit the café before work, bringing a cup of coffee in their hands.”
Provided by Kansai Walker™, Japan Walker™, and Walkerplus™ (3 April 2018)