This Shop in Japan Is Every Stationery Lover’s Paradise
They sell stickers, letter sets, message cards and more!
1-17-13 Togoshi, Shinagawa District, Tokyo
Open from 10 a.m. to 8 p.m. daily except on Tuesdays.
How to get there: It’s a 7-minute walk from Tokyu Ikegami Line Togoshi Ginza Station
M・A・C first opened in 1924 as a store that sells fuels such as firewood, coal, and kerosene for households. Over the years, it changed into a stationery shop in 1960 that students and locals have come to love. The shop owner, Mami Otake, welcomes each customer coming into the shop with a warm smile.
They change their signages depending on the season or festivity.
(Left photo) The main corner of the shops holds seasonal items. (Right photo) The shelves near the entrance are low to make the shop look more spacious.
More than 10,000 stationery items can be found at this shop. As soon as you step inside the shop, you’ll see the main corner full of seasonal items. During the summer break, craft kits for children and fans and parasols for adults are available at the store. Bamboo grasses are also put up when it’s Tanabata season so that visitors can hang their wishes.
“You can find different kinds of highlighters and pens here that are popular among elementary, middle and high school students. There are also stickers, message cards, letter sets, inks for printers, and many more at this shop!” says Ms. Otake. The variety of items that the store has to offer is broader than you can imagine. You can even buy educational toys and pouches where you can organize your belongings here.
Their wrapping papers come with visual instructions that show you how to wrap an item.
Message samples are also posted near items for wedding celebrations.
When you’re looking around the shop, the handmade pop-ups will catch your attention. The racks of letter sets, mini cards, and pencil sharpeners inside the store are displayed with these handwritten signages.
Each corner shows sample styles and handwritten instructions for using the store’s wrapping papers. The Goshugi-hitokoto memo, which can be used for wedding celebrations, are also displayed with messages like “Congratulations on your wedding!” These little memos are very helpful in showing you what else you can do with the items.
Pop-ups, made by the owner herself, are scattered around the store.
“I felt that handwritten notes will attract the customers’ eyes more,” shares Ms. Otake with a smile. The pop-ups come in handy when customers are trying to look for something in the store. Plus, the handwritten signages add to the warm and homey feel of the place. It’s through these little efforts that the kindness of the owner really shows through.
The owner aims to make this shop a place where customers can enjoy shopping for stationery items.
The shop stretches narrowly from the entrance to the back, reminding you of the two businesses it used to hold. The front of the shop was formerly the stationery shop, while the back was a computer showroom. In 2001, the management put these two sections together, giving birth to the stationery shop that it is today. In front, you’ll see letter sets and scissors, while the back part of the shop holds the stylish clear files and notebooks.
“It’s challenging to have so many items in our shop. We change its layout regularly so that our customers will never get tired of visiting it. I’d like them to find their favorite item when they go around the whole shop,” explains the owner.
M・A・C continues to amuse visitors with its selection of unique stationery items and personalized pop-ups. In an age where shopping online is the norm, why not visit this stationery shop for a change?
Provided by Japan Walker™, Walkerplus™, and Tokyo Walker™ (17 August 2019)