Why the Asahi Soft Drinks Akashi Factory Tour in Japan Is Worth Doing

Learn how some of Japan's most popular drinks are made!

Asahi Soft Drinks Akashi Factory

1-33 Minamifutami, Futamichou, Akashi City, Hyogo
Contact: +81-941-2309
Admission: Free
Tour hours: 9:30 a.m. to 3 p.m. (Make sure you reserve by phone at least the day before you plan to take the tour. Call between 9 a.m. to 5 p.m.)
Duration: 90 minutes
Access: It’s 15 minutes from Daini Shinmei Road Akashi West Interchange, or 10 minutes by taxi from East Futami Station.

Asahi Soft Drinks Akashi Factory produces six million bottles a day, and it’s one of the largest beverage factories in Japan. Its many attractions also make it popular among families. Here, you can enjoy learning about the manufacturing process of drinks like the 130-year-old Mitsuya Cider, the tea drink Asahi Jurokucha, and WONDA; try drink samples; and buy souvenirs after the tour. You can also meet Ecorun, the image character of Asahi Soft Drinks.

“You can always discover a reason why it is loved throughout the years. We would like you to learn the charm of Asahi through these wonderful experiences,” says tour guide Sachiko Kominami.

Here’s a taste of the tour route!

The walls are designed to look like the soda bubbles of Mitsuya Cider!

You can find the front desk to your right when you enter the building. Asahi Soft Drinks TV ads will be running on the screens by the entrance.

The image characters, Ecorun and Nicorun, will tell you about the factory.

Here, you can learn about the history of Mitsuya Cider, and look at the displays of the evolutions of the machines.

Watching 1,600 drinks being poured in cans per minute is surprisingly exciting.

At the manufacturing line of plastic bottled products, you can learn about the company’s recycling system.

The staff’s uniforms are made from recycled plastic bottles, which are manufactured in a way so that they are easier to recycle. By making them transparent, they’re easier to crush. As many as 14 bottles are used to create one uniform. The number of bottles used to create summer uniforms is different from the winter ones.

The word “Juroku” in “Jurokucha” means “16” in Japanese. It also signifies the 16 ingredients included in the tea: “six internal organs, six intestines, and four senses of taste.” Some of the ingredients are changed periodically. The taste and designs are also changed. Here, the 16 ingredients, such as brown rice and dates, are displayed. You can even touch some of the materials.

In 1884, William Gowland, a chemist, highly praised the natural soda water upwelling from the Tadamura plains in Hyogo. Then, when he added flavors and scents to the soda water and sold it, it became instantly popular. This is why the floor mat of the museum and the Mitsuya Cider bottle both have the numbers 1884 on them.

Enjoy your sample drink at the end of the tour!

At the gift shop, you can buy original goods and products of the Asahi Group.

This Bireley’s 3-Pocket Clear Folder has a cute design (¥280).

Salz Pretzel is crunchy and matches with beer (¥770).

“Nadaman Cream Cheese Rice Crackers” (¥205) is a product collaborated with “Nadaman.” Bacon-flavored baked rice crackers are mixed in as a secret ingredient.

You can get an Asahi product as a souvenir.

You can choose one from beverages such as Asahi Jurokucha, Mitsuya Cider, and Bireley’s. Your children are sure to leave the factory in delight.


Provided by Japan Walker™ and Kansai Walker™ (6 December 2017)

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