This Place in Tokyo Fuses Tradition and Innovation Through Art

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EDOCCO
2-16-2 Sotokanda, Chiyoda District, Tokyo
Open from 10 a.m. to 10 p.m. daily. The EDOCCO SHOP is open from 10 a.m. to 6 p.m., while the
EDOCCO CAFE is open from 11 a.m. to 10 p.m. (until 6 p.m. on Sundays and Japanese holidays).


The
Kanda Myojin Shrine, which has a history of about 1,300 years, is the local deity of the Kanda, Nihonbashi, Akihabara, Otemachi, and Marunouchi areas of Japan. In celebration of its 1,300th anniversary, the cultural complex EDOCCO was opened last December 15.


EDOCCO was opened in commemoration of the Kanda Myojin’s 1,300
th anniversary.
© Kawasumi and Kobayashi Kenji Photograph Office


The complex aims to continue tradition but create a new culture. It has a total of five floors, including a basement.


At the
EDOCCO STUDIO, you can enjoy traditional Japanese performances while having your meal. There are also workshops based on traditional cultures like kimono and washoku (Japanese food) and subcultures.


On the first floor, you’ll find the
EDOCCO SHOP, which sells original goods, and the EDOCCO CAFE, which serves tea during the day, and oden (Japanese stew) and sake (Japanese liquor) late in the evening.


The EDOCCO CAFE is a café at daytime and an izakaya at night.


The
Kanda Myojin Hall, on the other hand, is located on the second and third floor of the cultural complex. It is an events hall that promotes “Cool Japan” and spreads awareness of the Japanese culture. The hall can be used for events, business gatherings, and entertainment.


The Kanda Myojin Hall’s seating capacity is up to 400 people and 700 for standing.


Meanwhile, on the fourth floor, you’ll find the
EDOCCO LOUNGE, which is a multiple-use lounge for events held by Kanda Myojin and other organizations that aim to pass culture and tradition on.


“EDOCCO was built based on the concept of ‘tradition and innovation,’ that is, to inherit tradition and create a new culture. We hope that this becomes a relaxing place for visitors and tourists to gather and learn more about the traditional Japanese culture,” says the shrine’s chief priest,
Nobufumi Otorii.


Creating a new culture based on interactions


There are three key elements at play here: cultural interaction by spreading the Shinto culture, value interaction through traditional arts and crafts, and the spiritual interaction based on Edo
omotenashi (Japanese style of hospitality).


Besides inheriting tradition, taking in the diverse culture and values, interacting, and making them grow are the goals of creating this new culture.

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The logo which symbolizes “tradition and innovation”


CEKAI, a collective team, designed the EDOCCO logo.


The logo’s design, derived from the features of the main shrine of Kanda Myojin, replicates the cultural complex. The wavy parts of the logo came from the
Botan (Peony) letters used in the Edo period, while the odd number of waves means fortune. The main shrine in the logo is symbolic of the grandeur and sanctity of the shrine, while the Botan letter is for fortune and charm.


Architecture and design that connects to the next generation


The place represents tradition and innovation, not only for its functional aspects but also for its design. The main shrine, cultural complex, and Myojin center are all connected through an 80-meter-long underground road that lets people transfer between these places conveniently.


Cultural interaction as a unique venue


A venue ideally lets you express uniqueness and local colors through conferences or receptions at historical architectures, cultural facilities, and public places. Kanda Myojin uses its whole shrine in the hopes of becoming the one and only unique venue for meetings and exhibits.


Spreading Japanese culture through artworks of famous artists


There are many artworks by famous artists all around the building.
©Masato Kawano, Nacasa, & Partners


Artworks by painter
Morio Matsui, metal craft artist Ryohei Miyata, kimono designer Jotaro Saito, and more are displayed inside the building. You’ll instantly get a glimpse of the Japanese culture just by looking at the details of each one.


Provided by Japan Walker™, Walkerplus™, and Tokyo Walker™ (24 January 2019)


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