This Japanese Beauty Trend Mimics the Asian Flush And It's Easy to Recreate!

Nope, no alcohol required here.

So many makeup tutorials online are dedicated to helping hungover people look like they aren’t. They introduce the power of undereye concealers, correctors, and the whole shebang. Anything that can delete evidence from the night before is welcome. But, this Japanese beauty trend has different plans. Introducing, Igari makeup.

Igari makeup is typically dubbed as “hangover makeup” in English, but there’s more to it. This makeup style focuses on making the face look as innocent as possible, with clean and natural-looking skin as your base devoid of dark circles. It aims to achieve a flushed look that a lot of Japanese people get when they start drinking (also called the "Asian Flush" in other countries), so blush is applied directly under the eye area or your inner cheeks instead of the apples. People have been calling Igari makeup “sick makeup,” too, because you recreate the redness that you would normally want to eliminate when you’re sick.

IMAGE Twitter/chocofuc

This look was already big in Japan last year, but it was only until K-pop stars and beauty bloggers started wearing it again that it made a solid comeback.

Here's how you can achieve this perfectly flushed, innocent look:


Pretty cute, don't you think?

Main photo courtesy of khiemmoshe from Pixabay.

This article originally appeared on

Minor edits have been made to this article.

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